Color

#76238b

#76238b
hex#76238b
rgbrgb(118, 35, 139)
hslhsl(288, 60%, 34%)
oklchoklch(0.433 0.172 318.6)
Closest name: Ultraberry (#770088)Relative luminance 0.0692

Colors that go with #76238b

Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#378b23

#42238b · #8b236c

#8b7623 · #238b76

Split-complementary

Open in tool →

#6c8b23 · #238b42

#8b4223 · #378b23 · #236c8b

Contrast

#76238b as textRatioAAAA largeAAAFix
Aaon white
8.81:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #b23fcf as the text (4.5:1)
  • AAA: use #c978dd as the text (7.21:1)
  • AA: or shift the background to #bababa (4.54:1)
  • AAA: or shift the background to #e6e6e6 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76238b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#76238b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76238b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76238b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76238b-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md