Color

#761968

#761968
hex#761968
rgbrgb(118, 25, 104)
hslhsl(309, 65%, 28%)
oklchoklch(0.402 0.154 335.1)
Closest name: Bane of Royalty (#871466)Relative luminance 0.0555

Colors that go with #761968

Sea Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#197627

#551976 · #761939

#687619 · #196876

Split-complementary

Open in tool →

#397619 · #197655

#765519 · #197627 · #193976

Contrast

#761968 as textRatioAAAA largeAAAFix
Aaon white
9.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.11:1failfailfail
  • AA: use #ce2cb6 as the text (4.66:1)
  • AAA: use #e06cce as the text (7.21:1)
  • AA: or shift the background to #b0b0b0 (4.59:1)
  • AAA: or shift the background to #d9d9d9 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #761968 as the background.

Brands using this color

Fonts for this mood

#761968 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #761968
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #761968 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/761968-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md