Color

#751ad5

#751ad5
hex#751ad5
rgbrgb(117, 26, 213)
hslhsl(269, 78%, 47%)
oklchoklch(0.486 0.247 297.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0932

Colors that go with #751ad5

Olive Green, Deep Sky Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bd51a

#1a1dd5 · #d21ad5

#d5751a · #1ad575

Split-complementary

Open in tool →

#d5d21a · #1dd51a

#d51a1d · #7bd51a · #1ad5d2

Contrast

#751ad5 as textRatioAAAA largeAAAFix
Aaon white
7.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #994ee9 as the text (4.62:1)
  • AAA: use #b680ef as the text (7.32:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #751ad5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#751ad5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #751ad5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #751ad5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/751ad5-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md