Color

#74b477

#74b477
hex#74b477
rgbrgb(116, 180, 119)
hslhsl(123, 30%, 58%)
oklchoklch(0.711 0.11 145.4)
Closest name: Bud Green (#79b465)Relative luminance 0.3769

Colors that go with #74b477

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b474b1

#91b474 · #74b497

#7774b4 · #b47774

Split-complementary

Open in tool →

#9774b4 · #b47491

#7491b4 · #b474b1 · #b49774

Contrast

#74b477 as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #468149 as the text (4.67:1)
  • AAA: use #366338 as the text (7:1)
  • AA: or shift the background to #3b3b3b (4.55:1)
  • AAA: or shift the background to #1a1a1a (7.08:1)
Aaon black
8.54:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74b477 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #74b477
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74b477 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74b477-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md