Color

#74b497

#74b497
hex#74b497
rgbrgb(116, 180, 151)
hslhsl(153, 30%, 58%)
oklchoklch(0.718 0.079 164.1)
Closest name: Beau Monde (#7db39e)Relative luminance 0.3859

Colors that go with #74b497

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b47491

#74b477 · #74b1b4

#9774b4 · #b49774

Split-complementary

Open in tool →

#b474b1 · #b47774

#7774b4 · #b47491 · #b1b474

Contrast

#74b497 as textRatioAAAA largeAAAFix
Aaon white
2.41:1failfailfail
  • AA: use #468166 as the text (4.57:1)
  • AAA: use #34604c as the text (7.18:1)
  • AA: or shift the background to #3d3d3d (4.51:1)
  • AAA: or shift the background to #1c1c1c (7.07:1)
Aaon black
8.72:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74b497 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #74b497
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74b497 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74b497-a2beb5-d459cc-1f2d2d-e9f1ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md