Color

#7412bf

#7412bf
hex#7412bf
rgbrgb(116, 18, 191)
hslhsl(274, 83%, 41%)
oklchoklch(0.46 0.232 302.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0791

Colors that go with #7412bf

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5dbf12

#1d12bf · #bf12b4

#bf7412 · #12bf74

Split-complementary

Open in tool →

#b4bf12 · #12bf1d

#bf1d12 · #5dbf12 · #12b4bf

Contrast

#7412bf as textRatioAAAA largeAAAFix
Aaon white
8.13:1passpasspassPasses AAA — no fix needed.
Aaon black
2.58:1failfailfail
  • AA: use #a444ee as the text (4.64:1)
  • AAA: use #bd78f2 as the text (7.13:1)
  • AA: or shift the background to #c2c2c2 (4.57:1)
  • AAA: or shift the background to #f0f0f0 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7412bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7412bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7412bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7412bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7412bf-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md