Color

#73d978

#73d978
hex#73d978
rgbrgb(115, 217, 120)
hslhsl(123, 57%, 65%)
oklchoklch(0.801 0.164 144.8)
Closest name: Fluorescence (#89d178)Relative luminance 0.5463

Colors that go with #73d978

Charcoal, Deep Sky Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d973d4

#a1d973 · #73d9ab

#7873d9 · #d97873

Split-complementary

Open in tool →

#ab73d9 · #d973a1

#73a1d9 · #d973d4 · #d9ab73

Contrast

#73d978 as textRatioAAAA largeAAAFix
Aaon white
1.76:1failfailfail
  • AA: use #25882a as the text (4.53:1)
  • AAA: use #1b641f as the text (7.27:1)
  • AA: or shift the background to #4f4f4f (4.65:1)
  • AAA: or shift the background to #333333 (7.17:1)
Aaon black
11.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73d978 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73d978
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73d978 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73d978-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md