Color

#73bd42

#73bd42
hex#73bd42
rgbrgb(115, 189, 66)
hslhsl(96, 48%, 50%)
oklchoklch(0.725 0.173 135.1)
Closest name: Exit Light (#55bb33)Relative luminance 0.4043

Colors that go with #73bd42

Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c42bd

#b0bd42 · #42bd4f

#4273bd · #bd4273

Split-complementary

Open in tool →

#4f42bd · #bd42b0

#42b0bd · #8c42bd · #bd4f42

Contrast

#73bd42 as textRatioAAAA largeAAAFix
Aaon white
2.31:1failfailfail
  • AA: use #4e802d as the text (4.72:1)
  • AAA: use #3c6222 as the text (7.09:1)
  • AA: or shift the background to #3d3d3d (4.7:1)
  • AAA: or shift the background to #1f1f1f (7.13:1)
Aaon black
9.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73bd42 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #73bd42
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73bd42 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73bd42-aabea2-5f4edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md