Color

#73af50

#73af50
hex#73af50
rgbrgb(115, 175, 80)
hslhsl(98, 37%, 50%)
oklchoklch(0.691 0.142 135.3)
Closest name: Arugula (#75ad5b)Relative luminance 0.3488

Colors that go with #73af50

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c50af

#a2af50 · #50af5d

#5073af · #af5073

Split-complementary

Open in tool →

#5d50af · #af50a2

#50a2af · #8c50af · #af5d50

Contrast

#73af50 as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #55813b as the text (4.58:1)
  • AAA: use #3e5e2b as the text (7.39:1)
  • AA: or shift the background to #363636 (4.59:1)
  • AAA: or shift the background to #121212 (7.12:1)
Aaon black
7.98:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73af50 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73af50
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73af50 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73af50-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md