Color

#73ae61

#73ae61
hex#73ae61
rgbrgb(115, 174, 97)
hslhsl(106, 32%, 53%)
oklchoklch(0.691 0.124 138.7)
Closest name: Arugula (#75ad5b)Relative luminance 0.3478

Colors that go with #73ae61

Charcoal, Blue and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c61ae

#99ae61 · #61ae75

#6173ae · #ae6173

Split-complementary

Open in tool →

#7561ae · #ae6199

#6199ae · #9c61ae · #ae7561

Contrast

#73ae61 as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #508042 as the text (4.66:1)
  • AAA: use #3d6232 as the text (7.02:1)
  • AA: or shift the background to #363636 (4.58:1)
  • AAA: or shift the background to #121212 (7.1:1)
Aaon black
7.96:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73ae61 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #73ae61
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #73ae61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73ae61-a5bea2-774edf-1f2d22-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md