Color

#73a7ba

#73a7ba
hex#73a7ba
rgbrgb(115, 167, 186)
hslhsl(196, 34%, 59%)
oklchoklch(0.699 0.062 222.8)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.3483

Colors that go with #73a7ba

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73a7ba

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ba8673

#73baa9 · #7383ba

#ba73a7 · #a7ba73

Split-complementary

Open in tool →

#ba7383 · #baa973

#a973ba · #ba8673 · #83ba73

Contrast

#73a7ba as textRatioAAAA largeAAAFix
Aaon white
2.64:1failfailfail
  • AA: use #477c90 as the text (4.61:1)
  • AAA: use #345c6a as the text (7.28:1)
  • AA: or shift the background to #363636 (4.58:1)
  • AAA: or shift the background to #121212 (7.11:1)
Aaon black
7.97:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73a7ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #73a7ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73a7ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73a7ba-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md