Color
#739970
#739970rgb(115, 153, 112)hsl(116, 17%, 52%)oklch(0.643 0.073 142.9)Colors that go with #739970
Charcoal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #739970: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue #0000ff
shipped4 real palettes, including Unity's brand system and Lexus's brand system put Blue beside #739970, as the supporting colour.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Estate put Blush Pink beside #739970, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Forest Floor and Darkroom put Champagne beside #739970, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #739970: 7 real palettes, including Clean Beauty and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #739970 in 5 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #739970 in 6 real palettes, including Clay & Linen and Undergrowth, as the accent.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #739970 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #739970
Tints & shades
Harmonies
Contrast
| #739970 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.22:1 | fail | pass | fail | |
Aaon black | 6.52:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #739970 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #739970 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/739970-a2bea3-8f4edf-1f2d24-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md