Color

#7397a0

#7397a0
hex#7397a0
rgbrgb(115, 151, 160)
hslhsl(192, 19%, 54%)
oklchoklch(0.653 0.042 214.8)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2832

Colors that go with #7397a0

Charcoal, Terracotta and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7397a0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a07c73

#73a093 · #7381a0

#a07397 · #97a073

Split-complementary

Open in tool →

#a07381 · #a09373

#9373a0 · #a07c73 · #81a073

Contrast

#7397a0 as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #597a82 as the text (4.63:1)
  • AAA: use #425b61 as the text (7.24:1)
  • AA: or shift the background to #292929 (4.62:1)
Aaon black
6.66:1passpassfail
  • AAA: use #799ca4 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7397a0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7397a0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7397a0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7397a0-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md