Color
#73968c
#73968crgb(115, 150, 140)hsl(163, 14%, 52%)oklch(0.644 0.042 175.5)Colors that go with #73968c
Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #73968c: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #73968c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blush Pink #e8b4b8
shipped4 real palettes, including Estate and Rain Garden put Blush Pink beside #73968c, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #73968c in 4 real palettes, including Kiln and Coastal, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #73968c, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #73968c in 6 real palettes, including Diner and Five Guys's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #73968c in 4 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #73968c: 9 real palettes, including Dusk and Peacock, as the lead colour.
Real palettes that use #73968c
Tints & shades
Harmonies
Contrast
| #73968c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.25:1 | fail | pass | fail | |
Aaon black | 6.47:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73968c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #73968c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/73968c-a2beb9-d459b7-1f2b2d-e9f1eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md