Color
#7381ab
#7381abrgb(115, 129, 171)hsl(225, 25%, 56%)oklch(0.608 0.066 270.1)Colors that go with #7381ab
Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7381ab: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #7381ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #7381ab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #7381ab in 5 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7381ab: 6 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #7381ab in 7 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7381ab: 6 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7381ab: 14 real palettes, including Campus and Dusk, as the lead colour.
Real palettes that use #7381ab
Tints & shades
Harmonies
Contrast
| #7381ab as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.85:1 | fail | pass | fail | |
Aaon black | 5.46:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7381ab as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7381ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7381ab-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md