Color

#73684a

#73684a
hex#73684a
rgbrgb(115, 104, 74)
hslhsl(44, 22%, 37%)
oklchoklch(0.52 0.046 90.3)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1404

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a5573

#73534a · #69734a

#4a7368 · #684a73

Split-complementary

Open in tool →

#4a6973 · #534a73

#4a7353 · #4a5573 · #734a69

Contrast

#73684a as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
  • AAA: use #60573e as the text (7.17:1)
Aaon black
3.81:1failpassfail
  • AA: use #837654 as the text (4.68:1)
  • AAA: use #a49670 as the text (7.18:1)
  • AA: or shift the background to #e8e8e8 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73684a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73684a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73684a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73684a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73684a-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md