Color

#69734a

#69734a
hex#69734a
rgbrgb(105, 115, 74)
hslhsl(75, 22%, 37%)
oklchoklch(0.536 0.061 119.7)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1576

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#544a73

#73694a · #54734a

#4a6973 · #734a69

Split-complementary

Open in tool →

#4a5473 · #694a73

#4a7369 · #544a73 · #734a54

Contrast

#69734a as textRatioAAAA largeAAAFix
Aaon white
5.06:1passpassfail
  • AAA: use #525a3a as the text (7.29:1)
Aaon black
4.15:1failpassfail
  • AA: use #6e794e as the text (4.51:1)
  • AAA: use #8e9c63 as the text (7.09:1)
  • AA: or shift the background to #f2f2f2 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69734a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69734a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69734a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69734a-b4bea2-4e70df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md