Color

#7347cd

#7347cd
hex#7347cd
rgbrgb(115, 71, 205)
hslhsl(260, 57%, 54%)
oklchoklch(0.522 0.196 293.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1256

Colors that go with #7347cd

Olive Green, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7347cd

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0cd47

#475dcd · #b647cd

#cd7347 · #47cd73

Split-complementary

Open in tool →

#cdb647 · #5dcd47

#cd475d · #a0cd47 · #47cdb6

Contrast

#7347cd as textRatioAAAA largeAAAFix
Aaon white
5.98:1passpassfail
  • AAA: use #6737c8 as the text (7.1:1)
Aaon black
3.51:1failpassfail
  • AA: use #865fd3 as the text (4.59:1)
  • AAA: use #a487de as the text (7.1:1)
  • AA: or shift the background to #e0e0e0 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7347cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7347cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7347cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7347cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7347cd-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md