Color

#73307e

#73307e
hex#73307e
rgbrgb(115, 48, 126)
hslhsl(292, 45%, 34%)
oklchoklch(0.435 0.14 321.8)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.0727

Colors that go with #73307e

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a7e30

#4c307e · #7e3061

#7e7330 · #307e73

Split-complementary

Open in tool →

#617e30 · #307e4c

#7e4c30 · #3a7e30 · #30617e

Contrast

#73307e as textRatioAAAA largeAAAFix
Aaon white
8.56:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #ad4ebc as the text (4.59:1)
  • AAA: use #c37ece as the text (7.2:1)
  • AA: or shift the background to #bdbdbd (4.56:1)
  • AAA: or shift the background to #ebebeb (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73307e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73307e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73307e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73307e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73307e-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md