Color

#732cc3

#732cc3
hex#732cc3
rgbrgb(115, 44, 195)
hslhsl(268, 63%, 47%)
oklchoklch(0.481 0.216 299.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0939

Colors that go with #732cc3

Olive Green, Deep Sky Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #732cc3

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7dc32c

#2c31c3 · #be2cc3

#c3732c · #2cc373

Split-complementary

Open in tool →

#c3be2c · #31c32c

#c32c31 · #7dc32c · #2cc3be

Contrast

#732cc3 as textRatioAAAA largeAAAFix
Aaon white
7.3:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #9255d8 as the text (4.51:1)
  • AAA: use #af82e3 as the text (7.13:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #732cc3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#732cc3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #732cc3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #732cc3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/732cc3-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md