Color

#731986

#731986
hex#731986
rgbrgb(115, 25, 134)
hslhsl(290, 69%, 31%)
oklchoklch(0.416 0.177 319.7)
Closest name: Ultraberry (#770088)Relative luminance 0.0606

Colors that go with #731986

Forest Green, Teal and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b8619

#3d1986 · #861961

#867319 · #198673

Split-complementary

Open in tool →

#618619 · #19863d

#863d19 · #2b8619 · #196186

Contrast

#731986 as textRatioAAAA largeAAAFix
Aaon white
9.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.21:1failfailfail
  • AA: use #bd30d9 as the text (4.59:1)
  • AAA: use #d271e5 as the text (7.23:1)
  • AA: or shift the background to #b3b3b3 (4.53:1)
  • AAA: or shift the background to #dedede (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #731986 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#731986 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #731986
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #731986 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/731986-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md