Color

#72fb37

#72fb37
hex#72fb37
rgbrgb(114, 251, 55)
hslhsl(102, 96%, 60%)
oklchoklch(0.877 0.253 138.5)
Closest name: lawngreen (#7cfc00)Relative luminance 0.7285

Colors that go with #72fb37

Violet, Charcoal and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c037fb

#d4fb37 · #37fb5e

#3772fb · #fb3772

Split-complementary

Open in tool →

#5e37fb · #fb37d4

#37d4fb · #c037fb · #fb5e37

Contrast

#72fb37 as textRatioAAAA largeAAAFix
Aaon white
1.35:1failfailfail
  • AA: use #2a8703 as the text (4.6:1)
  • AAA: use #1f6402 as the text (7.29:1)
  • AA: or shift the background to #616161 (4.59:1)
  • AAA: or shift the background to #454545 (7.11:1)
Aaon black
15.57:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72fb37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72fb37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72fb37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72fb37-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md