Color

#72dd40

#72dd40
hex#72dd40
rgbrgb(114, 221, 64)
hslhsl(101, 70%, 56%)
oklchoklch(0.803 0.215 137.6)
Closest name: Alarming Slime (#2ce335)Relative luminance 0.5566

Colors that go with #72dd40

Deep Sky Blue, Taupe and Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac40dd

#c1dd40 · #40dd5d

#4072dd · #dd4072

Split-complementary

Open in tool →

#5d40dd · #dd40c1

#40c1dd · #ac40dd · #dd5d40

Contrast

#72dd40 as textRatioAAAA largeAAAFix
Aaon white
1.73:1failfailfail
  • AA: use #3b8618 as the text (4.56:1)
  • AAA: use #2c6412 as the text (7.15:1)
  • AA: or shift the background to #525252 (4.51:1)
  • AAA: or shift the background to #333333 (7.3:1)
Aaon black
12.13:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72dd40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72dd40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72dd40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72dd40-a7bea2-6b4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md