Color

#72cd60

#72cd60
hex#72cd60
rgbrgb(114, 205, 96)
hslhsl(110, 52%, 59%)
oklchoklch(0.767 0.17 140.4)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4808

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb60cd

#a9cd60 · #60cd84

#6072cd · #cd6072

Split-complementary

Open in tool →

#8460cd · #cd60a9

#60a9cd · #bb60cd · #cd8460

Contrast

#72cd60 as textRatioAAAA largeAAAFix
Aaon white
1.98:1failfailfail
  • AA: use #39842a as the text (4.66:1)
  • AAA: use #2b6520 as the text (7.04:1)
  • AA: or shift the background to #474747 (4.7:1)
  • AAA: or shift the background to #2b2b2b (7.16:1)
Aaon black
10.62:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72cd60 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72cd60
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72cd60 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72cd60-a3bea2-814edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md