Color

#72cb74

#72cb74
hex#72cb74
rgbrgb(114, 203, 116)
hslhsl(121, 46%, 62%)
oklchoklch(0.765 0.149 144.4)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4755

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cb72c9

#9dcb72 · #72cba0

#7372cb · #cb7372

Split-complementary

Open in tool →

#a072cb · #cb729d

#729dcb · #cb72c9 · #cba072

Contrast

#72cb74 as textRatioAAAA largeAAAFix
Aaon white
2:1failfailfail
  • AA: use #328633 as the text (4.57:1)
  • AAA: use #256526 as the text (7.08:1)
  • AA: or shift the background to #474747 (4.65:1)
  • AAA: or shift the background to #2b2b2b (7.09:1)
Aaon black
10.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72cb74 as the background.

Brands using this color

mcpConnect your agent — build around #72cb74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72cb74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72cb74-a2bea6-9b4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md