Color

#72ca77

#72ca77
hex#72ca77
rgbrgb(114, 202, 119)
hslhsl(123, 45%, 62%)
oklchoklch(0.763 0.144 145.2)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4715

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca72c5

#9aca72 · #72caa2

#7772ca · #ca7772

Split-complementary

Open in tool →

#a272ca · #ca729a

#729aca · #ca72c5 · #caa272

Contrast

#72ca77 as textRatioAAAA largeAAAFix
Aaon white
2.01:1failfailfail
  • AA: use #328537 as the text (4.62:1)
  • AAA: use #266429 as the text (7.15:1)
  • AA: or shift the background to #474747 (4.61:1)
  • AAA: or shift the background to #2b2b2b (7.03:1)
Aaon black
10.43:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ca77 as the background.

Brands using this color

mcpConnect your agent — build around #72ca77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ca77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ca77-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md