Color

#72b0ca

#72b0ca
hex#72b0ca
rgbrgb(114, 176, 202)
hslhsl(198, 45%, 62%)
oklchoklch(0.725 0.074 226.4)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.3889

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca8d72

#72cab8 · #7284ca

#ca72b0 · #b0ca72

Split-complementary

Open in tool →

#ca7284 · #cab872

#b872ca · #ca8d72 · #84ca72

Contrast

#72b0ca as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #3b7e9b as the text (4.52:1)
  • AAA: use #2b5d73 as the text (7.2:1)
  • AA: or shift the background to #3d3d3d (4.54:1)
  • AAA: or shift the background to #1c1c1c (7.12:1)
Aaon black
8.78:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b0ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72b0ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72b0ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b0ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b0ca-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md