Color

#72aa1d

#72aa1d
hex#72aa1d
rgbrgb(114, 170, 29)
hslhsl(84, 71%, 39%)
oklchoklch(0.674 0.172 130)
Closest name: Extra Life (#6ab417)Relative luminance 0.3242

Colors that go with #72aa1d

Royal Blue, Taupe and Medium Orchid lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#551daa

#aa9c1d · #2baa1d

#1d72aa · #aa1d72

Split-complementary

Open in tool →

#1d2baa · #9c1daa

#1daa9c · #551daa · #aa1d2b

Contrast

#72aa1d as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #578316 as the text (4.5:1)
  • AAA: use #406010 as the text (7.24:1)
  • AA: or shift the background to #333333 (4.5:1)
  • AAA: or shift the background to #0a0a0a (7.05:1)
Aaon black
7.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72aa1d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72aa1d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72aa1d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72aa1d-afbea2-4e5adf-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md