# #72aa1d

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72aa1d`
- RGB: rgb(114, 170, 29)
- HSL: hsl(84, 71%, 39%)
- OKLCH: oklch(0.674 0.172 130)
- Relative luminance: 0.3242
- Nearest named color: Extra Life (#6ab417, Δ 2.92) — https://brandsweets.com/colors/extra-life
- Moods: vivid
- Page: https://brandsweets.com/colors/72aa1d

## Tints & shades

- Tints (toward white): #83c421, #94db29, #a1df43, #aee45e, #bbe878, #c6ec8e, #d3f0a8, #e0f5c2, #edf9dc, #fbfef6
- Shades (toward black): #699d1b, #5d8c18, #547e15, #496d12, #406010, #344e0d, #2c410b, #203008, #172306, #0c1103

## Harmonies

- Complementary: #551daa
- Analogous: #aa9c1d, #2baa1d
- Triadic: #1d72aa, #aa1d72
- Split-complementary: #1d2baa, #9c1daa
- Tetradic: #1daa9c, #551daa, #aa1d2b

## Colors that go with #72aa1d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72aa1d in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72aa1d in 10 real palettes, including Acer's brand system and Meadow, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #72aa1d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #72aa1d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 3 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #72aa1d, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72aa1d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #72aa1d in 3 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #72aa1d in 3 real palettes, including Citrus Grove and Playground, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #578316 (4.5:1); AA: background → #333333 (4.5:1); AAA: text → #406010 (7.24:1); AAA: background → #0a0a0a (7.05:1)
- On black (#000000): 7.48:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72aa1d-afbea2-4e5adf-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72aa1d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.