Color

#72a970

#72a970
hex#72a970
rgbrgb(114, 169, 112)
hslhsl(118, 25%, 55%)
oklchoklch(0.681 0.101 143.6)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3312

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a770a9

#8ea970 · #70a98a

#7071a9 · #a97071

Split-complementary

Open in tool →

#8a70a9 · #a9708e

#708ea9 · #a770a9 · #a98a70

Contrast

#72a970 as textRatioAAAA largeAAAFix
Aaon white
2.75:1failfailfail
  • AA: use #4e804d as the text (4.65:1)
  • AAA: use #3b6039 as the text (7.2:1)
  • AA: or shift the background to #333333 (4.59:1)
  • AAA: or shift the background to #0d0d0d (7.06:1)
Aaon black
7.62:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a970 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a970
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a970 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a970-a2bea4-944edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md