Color

#72a775

#72a775
hex#72a775
rgbrgb(114, 167, 117)
hslhsl(123, 23%, 55%)
oklchoklch(0.678 0.092 145.8)
Closest name: Lily Pads (#6db083)Relative luminance 0.325

Colors that go with #72a775

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a772a4

#8aa772 · #72a78f

#7472a7 · #a77472

Split-complementary

Open in tool →

#8f72a7 · #a7728a

#728aa7 · #a772a4 · #a78f72

Contrast

#72a775 as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #518153 as the text (4.55:1)
  • AAA: use #3d613f as the text (7.05:1)
  • AA: or shift the background to #333333 (4.51:1)
  • AAA: or shift the background to #0a0a0a (7.07:1)
Aaon black
7.5:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a775 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a775
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a775 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a775-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md