Color

#72a4ac

#72a4ac
hex#72a4ac
rgbrgb(114, 164, 172)
hslhsl(188, 26%, 56%)
oklchoklch(0.686 0.054 208.4)
Closest name: Atlas Cedar (#5ca0a7)Relative luminance 0.3311

Colors that go with #72a4ac

Charcoal, Terracotta and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72a4ac

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac7972

#72ac97 · #7287ac

#ac72a4 · #a4ac72

Split-complementary

Open in tool →

#ac7287 · #ac9772

#9772ac · #ac7972 · #87ac72

Contrast

#72a4ac as textRatioAAAA largeAAAFix
Aaon white
2.76:1failfailfail
  • AA: use #4d7c84 as the text (4.63:1)
  • AAA: use #3a5e64 as the text (7.08:1)
  • AA: or shift the background to #333333 (4.59:1)
  • AAA: or shift the background to #0d0d0d (7.05:1)
Aaon black
7.62:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a4ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a4ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a4ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a4ac-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md