Color

#72a3cb

#72a3cb
hex#72a3cb
rgbrgb(114, 163, 203)
hslhsl(207, 46%, 62%)
oklchoklch(0.696 0.079 243.9)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3408

Colors that go with #72a3cb

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cb9a72

#72cbc6 · #7276cb

#cb72a3 · #a3cb72

Split-complementary

Open in tool →

#cb7276 · #cbc672

#c672cb · #cb9a72 · #76cb72

Contrast

#72a3cb as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #3f7bab as the text (4.53:1)
  • AAA: use #2f5b7f as the text (7.18:1)
  • AA: or shift the background to #333333 (4.7:1)
  • AAA: or shift the background to #0f0f0f (7.14:1)
Aaon black
7.82:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a3cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72a3cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a3cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a3cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a3cb-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md