Color

#72a30f

#72a30f
hex#72a30f
rgbrgb(114, 163, 15)
hslhsl(80, 83%, 35%)
oklchoklch(0.656 0.168 128.2)
Closest name: BioShock (#889900)Relative luminance 0.2981

Colors that go with #72a30f

Blue, Dodger Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#410fa3

#a38b0f · #28a30f

#0f72a3 · #a30f72

Split-complementary

Open in tool →

#0f28a3 · #8b0fa3

#0fa38b · #410fa3 · #a30f28

Contrast

#72a30f as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #587e0c as the text (4.77:1)
  • AAA: use #446209 as the text (7.01:1)
  • AA: or shift the background to #2e2e2e (4.5:1)
Aaon black
6.96:1passpassfail
  • AAA: use #75a810 as the text (7.36:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a30f as the background.

Brands using this color

mcpConnect your agent — build around #72a30f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a30f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a30f-b1bea2-4e64df-232d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md