Color

#729ea7

#729ea7
hex#729ea7
rgbrgb(114, 158, 167)
hslhsl(190, 23%, 55%)
oklchoklch(0.671 0.049 211.7)
Closest name: Atlas Cedar (#5ca0a7)Relative luminance 0.3082

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a77b72

#72a795 · #7283a7

#a7729e · #9ea772

Split-complementary

Open in tool →

#a77283 · #a79572

#9572a7 · #a77b72 · #83a772

Contrast

#729ea7 as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #527c84 as the text (4.59:1)
  • AAA: use #3f5e64 as the text (7.01:1)
  • AA: or shift the background to #303030 (4.5:1)
  • AAA: or shift the background to #030303 (7.04:1)
Aaon black
7.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729ea7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #729ea7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729ea7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729ea7-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md