Color

#729d79

#729d79
hex#729d79
rgbrgb(114, 157, 121)
hslhsl(130, 18%, 53%)
oklchoklch(0.655 0.071 149.1)
Closest name: Basswood Green (#839e83)Relative luminance 0.2907

Colors that go with #729d79

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9d7296

#809d72 · #729d8e

#79729d · #9d7972

Split-complementary

Open in tool →

#8e729d · #9d7280

#72809d · #9d7296 · #9d8e72

Contrast

#729d79 as textRatioAAAA largeAAAFix
Aaon white
3.08:1failpassfail
  • AA: use #587e5e as the text (4.6:1)
  • AAA: use #415d46 as the text (7.29:1)
  • AA: or shift the background to #2b2b2b (4.59:1)
Aaon black
6.81:1passpassfail
  • AAA: use #759f7c as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729d79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #729d79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729d79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729d79-a2beaa-b14edf-1f2d28-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md