Color

#729bcb

#729bcb
hex#729bcb
rgbrgb(114, 155, 203)
hslhsl(212, 46%, 62%)
oklchoklch(0.678 0.085 252.9)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3133

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cba172

#72c8cb · #7472cb

#cb729b · #9bcb72

Split-complementary

Open in tool →

#cb7472 · #c8cb72

#cb72c8 · #cba172 · #72cb74

Contrast

#729bcb as textRatioAAAA largeAAAFix
Aaon white
2.89:1failfailfail
  • AA: use #4379b6 as the text (4.52:1)
  • AAA: use #325986 as the text (7.22:1)
  • AA: or shift the background to #303030 (4.57:1)
  • AAA: or shift the background to #050505 (7.05:1)
Aaon black
7.27:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729bcb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#729bcb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #729bcb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729bcb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729bcb-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md