Color

#729aa1

#729aa1
hex#729aa1
rgbrgb(114, 154, 161)
hslhsl(189, 20%, 54%)
oklchoklch(0.659 0.045 209.5)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2926

Colors that go with #729aa1

Charcoal, Terracotta and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #729aa1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a17972

#72a191 · #7283a1

#a1729a · #9aa172

Split-complementary

Open in tool →

#a17283 · #a19172

#9172a1 · #a17972 · #83a172

Contrast

#729aa1 as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #567a81 as the text (4.67:1)
  • AAA: use #415d62 as the text (7.08:1)
  • AA: or shift the background to #2b2b2b (4.62:1)
Aaon black
6.85:1passpassfail
  • AAA: use #759ca3 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729aa1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #729aa1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729aa1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729aa1-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md