Color

#728efd

#728efd
hex#728efd
rgbrgb(114, 142, 253)
hslhsl(228, 97%, 72%)
oklchoklch(0.677 0.166 270.8)
Closest name: Orchid (#7a81ff)Relative luminance 0.3002

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fde172

#72d3fd · #9c72fd

#fd728e · #8efd72

Split-complementary

Open in tool →

#fd9c72 · #d3fd72

#fd72d3 · #fde172 · #72fd9c

Contrast

#728efd as textRatioAAAA largeAAAFix
Aaon white
3:1failfailfail
  • AA: use #4066fc as the text (4.64:1)
  • AAA: use #0939fb as the text (7.02:1)
  • AA: or shift the background to #2e2e2e (4.53:1)
  • AAA: or shift the background to #000000 (7:1)
Aaon black
7:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728efd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#728efd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728efd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728efd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728efd-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md