Color

#728bc5

#728bc5
hex#728bc5
rgbrgb(114, 139, 197)
hslhsl(222, 42%, 61%)
oklchoklch(0.641 0.092 266)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2607

Colors that go with #728bc5

Charcoal, Medium Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5ac72

#72b5c5 · #8272c5

#c5728b · #8bc572

Split-complementary

Open in tool →

#c58272 · #b5c572

#c572b5 · #c5ac72 · #72c582

Contrast

#728bc5 as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #5573b9 as the text (4.63:1)
  • AAA: use #3d5794 as the text (7.03:1)
  • AA: or shift the background to #242424 (4.59:1)
Aaon black
6.21:1passpassfail
  • AAA: use #8097cb as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728bc5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#728bc5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728bc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728bc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728bc5-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md