Color

#727ec5

#727ec5
hex#727ec5
rgbrgb(114, 126, 197)
hslhsl(231, 42%, 61%)
oklchoklch(0.614 0.108 275.4)
Closest name: Flood (#6677bb)Relative luminance 0.2253

Colors that go with #727ec5

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5b972

#72a8c5 · #8f72c5

#c5727e · #7ec572

Split-complementary

Open in tool →

#c58f72 · #a8c572

#c572a8 · #c5b972 · #72c58f

Contrast

#727ec5 as textRatioAAAA largeAAAFix
Aaon white
3.81:1failpassfail
  • AA: use #6371bf as the text (4.52:1)
  • AAA: use #4351a3 as the text (7.13:1)
  • AA: or shift the background to #1a1a1a (4.56:1)
Aaon black
5.51:1passpassfail
  • AAA: use #8892ce as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727ec5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727ec5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727ec5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727ec5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727ec5-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md