Color

#727da7

#727da7
hex#727da7
rgbrgb(114, 125, 167)
hslhsl(228, 23%, 55%)
oklchoklch(0.597 0.066 272.9)
Closest name: Bay View (#6a819e)Relative luminance 0.2103

Colors that go with #727da7

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a79c72

#7297a7 · #8272a7

#a7727c · #7ca772

Split-complementary

Open in tool →

#a78272 · #97a772

#a77297 · #a79c72 · #72a782

Contrast

#727da7 as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #6874a1 as the text (4.56:1)
  • AAA: use #4d567a as the text (7.17:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.21:1passpassfail
  • AAA: use #8b94b6 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727da7 as the background.

Brands using this color

mcpConnect your agent — build around #727da7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727da7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727da7-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md