Color

#72175f

#72175f
hex#72175f
rgbrgb(114, 23, 95)
hslhsl(313, 66%, 27%)
oklchoklch(0.388 0.147 338.1)
Closest name: Bane of Royalty (#871466)Relative luminance 0.0502

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17722b

#591772 · #721731

#5f7217 · #175f72

Split-complementary

Open in tool →

#317217 · #177259

#725917 · #17722b · #173172

Contrast

#72175f as textRatioAAAA largeAAAFix
Aaon white
10.48:1passpasspassPasses AAA — no fix needed.
Aaon black
2:1failfailfail
  • AA: use #cf2aac as the text (4.58:1)
  • AAA: use #e16bc7 as the text (7.13:1)
  • AA: or shift the background to #ababab (4.56:1)
  • AAA: or shift the background to #d4d4d4 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72175f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72175f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72175f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72175f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72175f-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md