Color

#72167e

#72167e
hex#72167e
rgbrgb(114, 22, 126)
hslhsl(293, 70%, 29%)
oklchoklch(0.407 0.173 322.7)
Closest name: Ultraberry (#770088)Relative luminance 0.0566

Colors that go with #72167e

Forest Green, Charcoal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#227e16

#3e167e · #7e1656

#7e7216 · #167e72

Split-complementary

Open in tool →

#567e16 · #167e3e

#7e3e16 · #227e16 · #16567e

Contrast

#72167e as textRatioAAAA largeAAAFix
Aaon white
9.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #c426d9 as the text (4.63:1)
  • AAA: use #d76ce5 as the text (7.17:1)
  • AA: or shift the background to #b0b0b0 (4.54:1)
  • AAA: or shift the background to #dbdbdb (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72167e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72167e reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72167e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72167e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72167e-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md