Color

#720bc1

#720bc1
hex#720bc1
rgbrgb(114, 11, 193)
hslhsl(274, 89%, 40%)
oklchoklch(0.457 0.236 301.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0767

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5ac10b

#170bc1 · #c10bb5

#c1720b · #0bc172

Split-complementary

Open in tool →

#b5c10b · #0bc117

#c1170b · #5ac10b · #0bb5c1

Contrast

#720bc1 as textRatioAAAA largeAAAFix
Aaon white
8.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.53:1failfailfail
  • AA: use #a53ef4 as the text (4.6:1)
  • AAA: use #c078f7 as the text (7.27:1)
  • AA: or shift the background to #bfbfbf (4.51:1)
  • AAA: or shift the background to #ededed (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720bc1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720bc1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720bc1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720bc1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720bc1-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md