Color

#72095f

#72095f
hex#72095f
rgbrgb(114, 9, 95)
hslhsl(311, 85%, 24%)
oklchoklch(0.38 0.159 337.7)
Closest name: Grapest (#880066)Relative luminance 0.046

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09711c

#500971 · #71092a

#5e7109 · #095e71

Split-complementary

Open in tool →

#2a7109 · #097150

#715009 · #09711c · #092a71

Contrast

#72095f as textRatioAAAA largeAAAFix
Aaon white
10.94:1passpasspassPasses AAA — no fix needed.
Aaon black
1.92:1failfailfail
  • AA: use #d411b1 as the text (4.51:1)
  • AAA: use #f155d5 as the text (7:1)
  • AA: or shift the background to #a8a8a8 (4.6:1)
  • AAA: or shift the background to #cfcfcf (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72095f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72095f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72095f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72095f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72095f-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md