Color

#72035e

#72035e
hex#72035e
rgbrgb(114, 3, 94)
hslhsl(311, 95%, 23%)
oklchoklch(0.376 0.162 338.1)
Closest name: Grapest (#880066)Relative luminance 0.0445

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#037217

#4f0372 · #720326

#5e7203 · #035e72

Split-complementary

Open in tool →

#267203 · #03724f

#724f03 · #037217 · #032672

Contrast

#72035e as textRatioAAAA largeAAAFix
Aaon white
11.11:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #d605b0 as the text (4.51:1)
  • AAA: use #fa4cda as the text (7.11:1)
  • AA: or shift the background to #a6a6a6 (4.56:1)
  • AAA: or shift the background to #cfcfcf (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72035e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72035e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72035e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72035e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72035e-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md