Color

#7074eb

#7074eb
hex#7074eb
rgbrgb(112, 116, 235)
hslhsl(238, 75%, 68%)
oklchoklch(0.615 0.176 278.4)
Closest name: Pan Purple (#657aef)Relative luminance 0.2193

Colors that go with #7074eb

Olive Green, Copper and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7074eb

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ebe770

#70b1eb · #a970eb

#eb7074 · #74eb70

Split-complementary

Open in tool →

#eba970 · #b1eb70

#eb70b1 · #ebe770 · #70eba9

Contrast

#7074eb as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #6367e9 as the text (4.52:1)
  • AAA: use #363ce2 as the text (7.24:1)
  • AA: or shift the background to #171717 (4.6:1)
Aaon black
5.39:1passpassfail
  • AAA: use #8b8eee as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7074eb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7074eb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7074eb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7074eb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7074eb-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md