Color

#697c96

#697c96
hex#697c96
rgbrgb(105, 124, 150)
hslhsl(215, 18%, 50%)
oklchoklch(0.581 0.046 256.3)
Closest name: Bay View (#6a819e)Relative luminance 0.1962

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#968369

#699396 · #6c6996

#96697c · #7c9669

Split-complementary

Open in tool →

#966c69 · #939669

#966993 · #968369 · #69966c

Contrast

#697c96 as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #647790 as the text (4.58:1)
  • AAA: use #4b596c as the text (7.13:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.92:1passpassfail
  • AAA: use #8a99ad as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697c96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697c96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697c96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697c96-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md