# #697c96

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#697c96`
- RGB: rgb(105, 124, 150)
- HSL: hsl(215, 18%, 50%)
- OKLCH: oklch(0.581 0.046 256.3)
- Relative luminance: 0.1962
- Nearest named color: Bay View (#6a819e, Δ 1.649) — https://brandsweets.com/colors/bay-view
- Moods: cool, muted
- Page: https://brandsweets.com/colors/697c96

## Tints & shades

- Tints (toward white): #7889a1, #8796ab, #93a0b4, #a2aebe, #b1bbc9, #c0c8d3, #cfd5de, #dbdfe6, #eaedf0, #f9fafb
- Shades (toward black): #5e6f87, #56657b, #4b596c, #434f60, #384351, #2e3642, #262d36, #1b2027, #13161b, #080a0c

## Harmonies

- Complementary: #968369
- Analogous: #699396, #6c6996
- Triadic: #96697c, #7c9669
- Split-complementary: #966c69, #939669
- Tetradic: #966993, #968369, #69966c

## Colors that go with #697c96

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #697c96: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #697c96 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #697c96 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #697c96 in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #697c96, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #697c96: 6 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #697c96 in 9 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #697c96: 4 real palettes, including Deep Water and Astro's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #647790 (4.58:1); AA: background → #0d0d0d (4.56:1); AAA: text → #4b596c (7.13:1)
- On black (#000000): 4.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a99ad (7.24:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/697c96-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#697c96" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.